Founded by Baxter Finley from his Beverly Hills headquarters in 1965, Baxter of California was born out of a desire for a high quality moisturiser that wasn't pink or packaged in a flowery box. Finley started with a single product, Super Shape Moisturiser, that would soon grow into an extensive line of expertly formulated products to cater for man's every grooming need. Finley was applauded for creating the first ever men's grooming line in the US and his gender specific breakthrough was no gimmick. Fast forward and men's grooming is a whole different beast. However, Baxter of California remains the originator, and continues to produce a comprehensive range of products tailored to your every need. Built out of an expert approach of 'science plus nature', Baxter is old school in concept, but high-tech in practice.