BasShu is a Japanese brand that makes premium quality soft furnishings. They’re inspired by Japan’s consistent and particular focus on tradition and in particular the ‘banshu weave’ – a technique originally from the Hyogo prefecture in Western Japan that comes from 200 years of technological tradition that has been continuously perfected by local artisans. This idea of pride is interwoven into the brand’s fabrics, and the brand works with other production areas in Japan renowned for quality. By designing products with a high level of attention to detail BasShu hopes to connect people with local artisans and to relate to their pride in quality.